CPA networks are quickly overtaking the popularity and effectiveness of PPC programs. These are simple affiliate programs where you just have to sign up and paste a small code on your website. A number of text and image ads will be displayed on your website. Up till here, Cost per Action advertising is pretty much similar to PPC advertising.
The difference between the two forms of marketing creeps in the moment any visitor clicks on the advertisement. In the case of Pay per Click advertising, the affiliate gets paid whenever someone clicks on the ad, while with respect to Pay per Performance advertising, when the visitor clicks on the ad he is taken to the site of the advertiser.
The affiliate will earn money only when the visitor will take the desired action; he buys a product or subscribes the newsletter or joins the mailing list. No action means, no money.
There are several reasons why CPA marketing is considered to be the best home-based business.
Let’s delve out the benefits one by one.
– No selling is required- Unlike other home-based businesses, in this case, you neither have to promote a product nor do to have to sell it. Moreover, you are also not responsible to deliver guaranteed results. All these intricate things are the headache of the advertiser. You just have to help people to find advertiser’s products; whenever the desired action is taken, you will earn money.
– Website and blogs are not needed- If you have a website, you can make unlimited profits. However, even if you don’t have a website or a blog, then too you can earn money by promoting CPA offers through the social networking sites or emails. Besides this, CPA networks provide a landing page, which can be used in all feasible places freely.
– Opportunity to make huge profits- Internet users are usually apprehensive to buy different products. Therefore, it is unusually difficult make money through those home-based businesses that require you to sell something. With CPA networks, the situation is slightly different. Here different types of free products are offered to allure the visitor to take action. For this reason, it is relatively easy for you to earn money.
– High probability to become a CPA network owner- If you own a website the draws in huge traffic, then chances are big companies will contact you directly for the placement of their advertisements on your site. This is a golden opportunity for you to set up your own CPA marketing network and take away the biggest portion of the profits.